It’s not always a good feeling to know that your business needs help with digital marketing. It can cause a lot of different emotions — hopefulness, excitement, dread, or even anxiety, but you know that doing nothing is no longer an option.
A website is not just a business card anymore. Everything you put on your website, along with your social media channels and digital activity, educates your visitors and contributes to your public image. So making sure this part of your business is managed is important.
Unfortunately, writing and publishing takes time and not everyone is a born writer or social media enthusiast.
Here are a few suggestion to help you.
- Outsource the Work:
There are many virtual marketing assistants that can do an excellent job either ghost writing for you, or taking content already created and repurposing it for online use. They are also usually skilled in researching topics, or your competitors. A lot of these virtual assistants have held traditional marketing positions, but have branched out into the digital marketing profession, so they often offer a broad range of marketing skills that can be utilized.
- Invite Client Contributions:
Why not ask your clients to write for you occasionally? Ask clients for marketing tips, advice on how they built their company, leadership tips, etc. They’ll get a plug on your website and social channels, and you’ll get expert resources for your website.
If you plan to write your own website content, good for you! But you can’t forget that web content needs to be linked on social media and then social engagement, commenting and moderation are vital in keeping your digital presence attractive to the search engines. The content writing is just the first step to having success with your digital marketing.