Tag Archives: delegation

Are you paralyzed in the ‘what if’ syndrome of being a small business owner?

Are these questions constantly finding their way into your thoughts and conversations?

  • What if I can’t do everything myself?
  • What if I disappoint my clients?
  • What if I get in over my head?
  • What if I don’t make enough money to support this business?

These are all real feelings that every entrepreneur and small business owner has had at one or more points in their journey.  Without  fear, you would not be driven to overcome these “what if” senarios, however, getting paralyzed by these kinds of thoughts could easily derail your success.

To get passed these fear based thoughts, without paralysis, you have to turn the negatives into positives, the CAN’TS into CANS!

  • What can I do by myself?

This is where you should look at your daily workload realistically, and decide what tasks have to be done by you, and what can be outsourced to an assistant.  Don’t ever be afraid to delegate.  Without delegation, you will limit your power for growth and success.

  • How can I delight my clients?

What extra steps can you do to impress your clients?  Some of these can be simple, effective communication, or sending a hand written thank you note to them for trusting you with their business needs, remembering their birthdays, providing quality work with no errors, and obviously staying within their target budget.

  • What if getting in over my head is a good thing?

Having too much work will only be stressful, if you don’t have a plan in place to outsource some of your workload.  The administrative tasks that bog down your day, need to be done by someone who can focus on just those tasks and has the expertise to make you shine. Get a team in place  that can handle the areas of your business that you are not skilled in.  Your virtual team can be utilized on an as-needed basis, or, better yet, delegate weekly assignments that help take work off your plate.  Just be sure to have them in place when you need them.

  • What if I make so much money that my business is able to fully support me and my family?

This is really where you need to focus your time.  Securing the clients that will ultimately bring in the cash flow.  You started your business because it was your passion and/or your expertise.  You are the face, the voice and the driver of how successful it can become.  Staying focused on why you started your business will help you to not get paralyzed by fear of failure.

Turn the negative “what ifs” around and let them work for you.  What if staying positive and asking for help was the ultimate solution to getting your business to the point where you ultimately want it to be?  What if…?

 

 

 

 

 

 

Virtual assistants (VAs) continue to be in-demand and the role of a VA is varied depending on a business owner’s business needs and budget.

Below are 3 in-demand services a virtual assistant can help you with that you may not have considered .

Blog Services has been a popular VA niche for the past few years. We do not see a decline occurring soon. Not only are more businesses coming online and looking at blogs for marketing their products or services, but blog posts come up in Google search results and can help you attract new customers, just by having a blog.

Blog services can include:

  • WordPress installation and set-up
  • Blog marketing
  • Writing and scheduling content
  • Guest posting services (content creation, submission, engagement with readers)
  • Commenting services

Social Media Marketing is another in-demand service that VA’s offer. Social networking continues to grow, and new social platforms are introduced every year. It is no longer just about Twitter and Facebook. You also have to worry about updating LinkedIn, Pinterest and Instagram..

Social Media Marketing services can include:

  • Business page or profile set-up
  • Updates and engagement
  • Creating private groups
  • Researching content
  • Video marketing
  • Forum marketing
  • Local social engagement (Yelp, Foursquare, Meetup)

Author/Publishing Services are also quite popular. More and more authors are turning to self-publishing, which puts many of the details that would otherwise be handled by a publishing company in the hands of the author.

Author/publishing services may include:

  • Landing page or website setup
  • Social Media set-up, updates and engagement for book launch
  • Editing, formatting and submission of e- Book versions to online selling platforms such as Amazon, e-Bay or other appropriate websites
  • Assisting with virtual book tours
  • Preparing marketing materials

The possibilities are endless when it comes to the services a Virtual Assistant can offer to a business owner.  To see even more services offered, click here.

 

 

A=Allocate
Allocate time to enjoy your summer.  What does that mean exactly?  It means all work and no play will make you a dull “boy” or “girl”.  Plus, everyone needs to recharge their batteries and summer is a great time to do that.  If you are thinking, “sounds great, but how could I do that, when my weekly business calendar is full?”  Start by scheduling down time on your calendar.  Just like you schedule meetings with clients, schedule time in your calendar just for YOU!  If the thought of that scares you, try and start off slowly with just an hour per week, and then move up to a couple hours per week until you can see the benefits.  What you do with that hour is up to you, but extra time in the gym, reading a book, watching a movie, or just relaxing away from the computer can be extremely beneficial to helping you recharge your spirit and your stamina, which in turn will benefit your business.
B = Basics
Getting back to basics this summer can also help your business.  Try and remember why you started your business in the first place, and how excited you were to get it off the ground.  Are your emotions today the same as they were when you made the big decision to move forward with starting your own business?  If not, try and figure out what about it is different.  Are you overwhelmed? Are you unable to do the things you need to do to make it exciting? Are you too busy with the minutia involved with running your business that every day seems like a blur?  Basic human nature is to try and do everything ourselves, but consider enlisting some help where it makes sense.  Try and think about what you can take off your plate,  and what you can realistically delegate. The goal is to get you back to that place where your excitement level outweighs the stress of running your own business.
C = Commitment
Sometimes making a commitment to yourself is harder than making one to someone else.  Isn’t summer a great time to commit to making a few changes in your life?  With longer days and more sunshine it is easy to put in longer work hours, but why not commit to using those few extra hours to reconnect with family and friends this summer.  Having positive relationships in your life will help you be more positive and energized.  It is easy to sabotage yourself if you start to feel guilty when you choose to miss out on things like family parties, dinner with friends, youth sporting events, or even grilling with the neighbors.  Commit to participating in a few if not all the summer activities you can with family and friends.  You will see that making a conscience effort to enjoy the people around you can be the best use of your time in the long run.

If you need help trying to figure out what you can delegate or who you can work with to give you a few extra hours in your day, we have a team of amazing placement specialist that would be happy to assist you. http://assistantmatch.com.

Working with a virtual team is how our company operates. The Assistant Match team consists of amazing people who work in different states throughout the country in a seamless unified fashion. We pride ourselves on the fact that distance and time zones do not inhibit our ability to provide excellent customer service to our clients, smooth communications with our virtual assistants and a team of core professionals who are compassionate and respect each other. This is the structure for our business, but will it work for you?

There are 3 things to keep in mind when you are structuring your virtual team.
1. Will you be the leader of the virtual team?  
This seems like an obvious answer, but we work with clients who prefer to hire a virtual team leader, someone in charge of all the other VA’s. The virtual team leader will be the only one who gets direction directly from you and then they will delegate the tasks and the workload to the appropriate VAs. This structure works well for the business owner who prefers one point of contact and wants to be less hands on.
2. How many VA’s do you need on your team?
This decision will require a thoughtful approach that makes both business sense and financial sense. We work with business owners who prefer to work with one VA that has multiple skills sets, while others like to work with multiple VA’s that offer specialized services. You can have a VA  who’s only job is to handle your finances, another VA can provide all your marketing efforts, you can have a VA managing a calendar and email inbox, and another concentrating on your administrative tasks. There is no right or wrong way to build a virtual team, it really comes down to what works for you and your budget.
3. How do you know if your team is structured correctly?
Usually a team is structured correctly when the workflow process is being handled to your expectations, deadlines are being met, and both you and the VA’s are happy. Communication with your team is so important to ensure they know when their work is due and what to do if they can’t meet the due dates. And don’t forget to thank your team when they do a good job, and don’t be afraid to provide constructive feedback when/if there is ever a bump in the road. Being proactive instead of reactive is what you want to strive for.

Are the stockings hung, is your shopping done, and do you have the party arrangements made? ‘Tis the season for a lot of extra to-do’s, commitments and social gatherings. Do you feel that the 8-12 productive hours of your day goes by too fast and by the end of each week, does it feels like the countdown clock is ticking faster and faster and your energy level is dropping quickly?

There are things you can do to help you stay on track.  Below are 5 examples of productivity tips, tools and delegation techniques. This is our gift to you!  Practice or use some of these examples, and you will immediately start to feel less frazzled and more in control of your day.

  1. Do you use Gmail a lot? Then you need to see this graphic with all the keyboard shortcuts that can make like a million times easier. It comes complete with visualizations of each action, for some reference of what you’re actually accomplishing. Source:Gizmodo
  2. Delegate! The more you hand off to others, the more productive you’ll be. If someone else can do a task, if you can show someone else how to do it or if somebody on your team can show someone else how to do an activity, then don’t do it yourself. Don’t get caught in the trap of thinking you have to do things because nobody else knows how. Source: Barbara Bates, Founder and CEO of Eastwick
  3. Some tools that can help you be more productive and save you time are:
    Evernote can change your life. If you have a bad memory, and don’t want to waste time trying to remember where you have stored something, you should be using Evernote. From kids artwork to family or business identification numbers, from shopping list to your next book project. Evernote is a place for everything and everything in its place.
    Hootsuite is a way to manage your social media account all in one location with a simple to use dashboard. Schedule your posts, engage with your followers, and set up filters to keep communication flowing easily.
  4. Two Minute Rule: A tip from David Allen is that if something takes less than two minutes, do it now. By adopting this rule, you will clear a lot of things from your To Do list very quickly. It also gives you a sense of satisfaction and achievement which only fuels your productivity.
  5. The first few hours of the work day can have a significant effect on your level of productivity over the following eight—so it’s important you have a morning routine that sets you up for success. You may have to attend to projects or discussions that rolled over from the previous afternoon—but try to treat each day as a fresh start. Source: Forbes.com

No matter who you are, there are only 24 hours in a day to get things accomplished.  For a small business owner, most of those hours are spent working to keep their business running, growing, and staying competitive.  It is not an easy thing to do, and a smart business owner will usually realize that they can not (and should not) try to do everything  by themselves.

When the time comes to find help and delegate some of the daily job duties to an assistant, the first thing a business owner should consider iswhat are my expectations and are they realistic”.
Here are 4 things to consider about job duty expectations when delegating work to a new  virtual assistant.

  1. It is important that you have an idea of how long it would take you to do the same task, so you can have a reasonable expectation for the VA.
  2. If the delegated task would take you an hour to do, you should expect it to take longer for a VA to do the same task (until they understand your business and processes).
  3. An unreasonable expectation on a new VA will frustrate them (and you) and cause the initial relationship to go south even before it has a chance to develop.
  4. With some patience, time and reasonable expectations a virtual assistant can become a great asset to you and your company.

It’s not always a good feeling to know that your business needs help with digital marketing.  It can cause a lot of different emotions — hopefulness, excitement, dread, or even anxiety, but you know that doing nothing is no longer an option.

A website is not just a business card anymore. Everything you put on your website, along with your social media channels and digital activity, educates your visitors and contributes to your public image.  So making sure this part of your business is managed is important.

Unfortunately, writing and publishing takes time and not everyone is a born writer or social media enthusiast.

Here are a few suggestion to help you.

  1. Outsource the Work:
    There are many virtual marketing assistants that can do an excellent job either ghost writing for you, or taking content already created and repurposing it for online use.  They are also usually skilled in researching topics, or your competitors.  A lot of these virtual assistants have held traditional marketing positions, but have branched out into the digital marketing profession, so they often offer a broad range of marketing skills that can be utilized.
  2. Invite Client Contributions:
    Why not ask your clients to write for you occasionally? Ask clients for marketing tips, advice on how they built their company, leadership tips, etc. They’ll get a plug on your website and social channels, and you’ll get expert resources for your website.

If you plan to write your own website content, good for you!  But you can’t forget that web content needs to be linked on social media and then social engagement, commenting and moderation are vital in keeping your digital presence attractive to the search engines. The content writing is just the first step to having success with your digital marketing.

Making the decision that you need help in your business is easy, however taking the next step to delegate the work out to another person is not as easy.  We tend to think we can do it all, but the reality is we can’t, and we really shouldn’t try to do everything required to run a successful business.

Hiring a virtual assistant to take some of the burden off your plate usually turns out to be the best decision you can make for yourself and your business.  But how do you find someone that will fit your needs, the culture of your business and relate to your personality?

The easiest way to do this is to start making lists that include the following information.

List #1 : business operations that you would like to delegate.
List #2 : business operations that you hate to do.
Is it book-keeping, marketing, online research, scheduling appointments, etc…?
List # 3 : professional skills that you want a virtual assistant to have.

List # 4 : your personality traits and what kind of personality you think you would work well with.
Do you want to work with a creative mind, an analytical mind, someone who is not afraid to share their thoughts with you, or someone who will just take direction and do the job?

Once you have your lists completed, the best thing to do is to work with a professional placement company who can review your needs and discuss exactly what your objectives are for hiring a virtual assistant.  You will want to be matched with professional VA’s who have been pre-screened for you. Someone that you know will be equipped to accomplish your goals and will be an asset to your organization.

Working with the right virtual assistant or virtual team can give you the time to devote your full attention to your business growth and development.  Investing the time to build the right virtual team will help you scale your company to the next level.

What helped you choose your virtual assistant?

Business events are designed and implemented in many different formats.  There are online events (webinars, & video training) and events that require a physical location, like a hotel banquet room, conference room, or restaurant space.  Executing any of these takes time, preparation and planning.

A virtual assistant is the perfect solution to helping you with the following tasks when it comes to event planning.

  1. Researching possible event locations or online tools, including catering needs room setup or technical requirements.
  2. Creating the marketing and publicity through social media, email marketing or affiliate links.
  3. Managing the registration process either through your website with 1ShoppingCart or through an online event registration page link through Eventbrite.
  4. Preparing any and all training materials, including Powerpoint presentations, marketing sheets, and take away items.
  5. Keeping you on target by creating or managing a checklist for facilities, attendee information, speaker needs, etc…

There are plenty of other details and prep work required when doing an event, but these are just a few to get you thinking about delegating some of the work to your virtual assistant,

As the event approaches it’s a fact that you can expect last-minute alterations and possible drama. You really don’t want to be dealing with those especially if you are the main speaker at the event or training.  You equally don’t want to be bogged down in trying to find a solution in terms of any event you’re planning. Most Virtual Assistants have far more dexterity and problem solving ability than you do in these situations, if you’re honest with yourself.

Virtual assistants skilled in event planning have experience in negotiations, online tools, and much more .Executing a successful event should be your goal, and working with a qualified virtual assistant can make that goal a painless reality.

 

 

Earlier this week we discussed the many different social media platforms businesses are using in their marketing plan. Updating your social media accounts, monitoring and responding to the engagement is key to having a successful social media marking campaign, but most of us just don’t have the time in our day to devote to one more task.  Having a virtual marketing assistant is an investment you need to make in your business now.

A virtual marketing assistant can:

      1. Pull content off your website, blog, e-books and training materials and create short concise social posts that lead someone back to your website.
      2. Update your social sites by scheduling posts using tools like:
        Hootsuite
        Buffer
        Social Oomph
        TweetDeck
        SproutSocial
      3. Monitor and respond to engagement, or notify you if engagement is needed.
      4. Set-up contests or promotions using 3rd party tools like:
        Upickem
        Wildfire
        Shoutlet
        ShortStack
      5. Research and share trends or information related to  help educate your followers about your business or services.
      6. Monitor your reputation management on review sites like:
        Yelp
        Epinions.com
        AngiesList.com
        MerchantCircle.com

Remember that social media sites like Facebook and Twitter help drive traffic to your website so that someone buys your product or service, joins your email list or makes a donation. Publishing useful content on a blog and promoting it through social networking also helps you achieve better organic search engine optimization (SEO) results.  Sharing tools on social sites creates a viral opportunity for your business that didn’t exist before the launch of social media.

Have you invested in your social media marketing yet?  Are you attempting to do it on your own?  How is that working for you?