Tag Archives: success

International speaker, author, trainer, and advisor,  Alex Theis has agreed to be a guest on the Assistant Match blog.  This month he is providing us with information to help give awesome presentations.

No matter what you do for a living, there inevitably will come a time when you need to prepare a presentation. You may need to sell your idea to a boss, present your business to a potential client, or give an amazing keynote speech. So how can you make sure you’re prepared to crush it?

Here is a simple, powerful formula I use to create memorable presentations with confidence.

1. Know your audience. What are they looking to walk away with? What are their pain points, desires, and expectations? If you don’t know, ask someone who does. Knowing your audience well makes preparing a presentation so much easier.

2. Educate and entertain. When people learn something new, a powerful brain chemical called dopamine kicks in, making them excited to take action. In addition, an entertained audience learns and retains more, which will make you memorable. So inject humor, entertaining stories and anecdotes, and your enthusiasm into your presentation.

3. Be yourself. No one else can be you. Your audience is listening to you. Step into your greatness and be your best you. Relax, remember to smile, and have a little fun.

4. Use stories create empathy. Empathy is the greatest force in marketing. Nothing creates it more than a great story that your audience can relate to. The old adage will never change: facts tell, stories sell. Stories can be personal, third party, or anecdotal. A presentation without a story is like a dog without a bone.

5. Provide a call to action. This is a very common mistake I see presenters make. No call to action or a very weak one. People gravitate to strength. Be strong. Tell your audience what action you want them to take. This is essential!

Follow these five easy keys next time you need to give an awesome presentation and you will love the results.

Alex Theis is a speaker, best-selling author, podcaster, and leading expert on customer and client retention. His internationally-downloaded podcast, Limitless, can be heard on iTunes, Stitcher, and PodcastLimitless.com.

Goal setting is an important step in your business success. But sometimes our best intentions to accomplish a goal is met with interference, or lack of planning.

Now is a great time to set attainable goals to kick start the New Year. Short-term goals can be just as important as long term goals. Accomplishing goals gives you immediate gratification and will help you maintain motivation with future goal setting.

Here are a few easy goals you can implement, or you can choose your own. Just make sure you write them down, put them on your electronic notes or calendar and/or tell someone about them, who will hold you accountable.

  1. Clean out your email inbox or computer desktop – start off the year with less digital clutter. It will help you feel much more organized!
  2. Set your daily schedule – what time you will get up every day and what time you will try and go to bed.
  3. Reconnect with your clients -drop them an email, or pick up the phone to call them. Don’t try and sell them anything, just call to say hello and see how they are doing.
  4. Invest in new technology -decide if upgrading software or hardware, is beneficial to your business success. Figure out if newer technology can save you time, or allow you to work faster.
  5. Delegate work -determine if your budget allows you to hire someone that can help you and your business. Figure out the tasks you would love to delegate and see if hiring someone makes financial sense. A virtual assistant can be hired on a project or as-needed basis. It may be great to have someone to outsource work to in 2018.

See our blog post – Tips to Clean Up Your Digital Clutter

 

Albert Einstein  once said, “life is like riding a bicycle. To keep your balance, you must keep moving”.  The key to keeping your business growing and prospering is forward motion. This is not always easy to do when there is so much going on in your day, week or month, but there are ways to overcome this challenge.

1. Set goals that are achievable. 

I suggest daily goals first, so that you feel a sense of accomplishment every day, and then set the goals that are more long term.  According to Thought Leader, Jesse Torres, entrepreneurs who know what they want and have set a course are more likely to accomplish their objectives.

2. Take the leap of faith

The saying “nothing ventured nothing gained” speaks volumes in the world of entrepreneurship.  Success is never guaranteed, but without leaping and trying new things, success will be very hard to achieve.

3. Never settle

If your business is doing well, great, but always ask yourself, “can it do better?”.  You should re-evaluate how your business is performing and make necessary adjustments based on feedback and results.

4. Improve your online presence and invest in visual marketing

Today it’s not enough to have an attractive and impressive website.  According to Business Consultant Sam Makad, creating appropriate marketing content involves a lot of creativity and it is necessary to rely on visual content to attract more visitors. Continually working on visual content is a very demanding task. It is important to change your mindset about spending money on visual designs and see it as a long term investment, as it is much more engaging and will attract a much higher number of visitors to your website.  You will also want to have a plan in place to share your visual content on multiple marketing channels as you never know where your customer may be searching.

5. Decide what you are willing to do

You need to be all in or all out as an entrepreneur. So take the time to figure out how much you can do alone, with help, or with a strategic partner.  If there is change to be made you have to be willing to make it, invest in it, and follow through on it.

 

 

 

 

Are you paralyzed in the ‘what if’ syndrome of being a small business owner?

Are these questions constantly finding their way into your thoughts and conversations?

  • What if I can’t do everything myself?
  • What if I disappoint my clients?
  • What if I get in over my head?
  • What if I don’t make enough money to support this business?

These are all real feelings that every entrepreneur and small business owner has had at one or more points in their journey.  Without  fear, you would not be driven to overcome these “what if” senarios, however, getting paralyzed by these kinds of thoughts could easily derail your success.

To get passed these fear based thoughts, without paralysis, you have to turn the negatives into positives, the CAN’TS into CANS!

  • What can I do by myself?

This is where you should look at your daily workload realistically, and decide what tasks have to be done by you, and what can be outsourced to an assistant.  Don’t ever be afraid to delegate.  Without delegation, you will limit your power for growth and success.

  • How can I delight my clients?

What extra steps can you do to impress your clients?  Some of these can be simple, effective communication, or sending a hand written thank you note to them for trusting you with their business needs, remembering their birthdays, providing quality work with no errors, and obviously staying within their target budget.

  • What if getting in over my head is a good thing?

Having too much work will only be stressful, if you don’t have a plan in place to outsource some of your workload.  The administrative tasks that bog down your day, need to be done by someone who can focus on just those tasks and has the expertise to make you shine. Get a team in place  that can handle the areas of your business that you are not skilled in.  Your virtual team can be utilized on an as-needed basis, or, better yet, delegate weekly assignments that help take work off your plate.  Just be sure to have them in place when you need them.

  • What if I make so much money that my business is able to fully support me and my family?

This is really where you need to focus your time.  Securing the clients that will ultimately bring in the cash flow.  You started your business because it was your passion and/or your expertise.  You are the face, the voice and the driver of how successful it can become.  Staying focused on why you started your business will help you to not get paralyzed by fear of failure.

Turn the negative “what ifs” around and let them work for you.  What if staying positive and asking for help was the ultimate solution to getting your business to the point where you ultimately want it to be?  What if…?

 

 

 

 

 

 

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“I have a small budget – how can I decide what to have a VA do for me?” I hear that question all the time. My answer is “whatever will be the biggest bang for the buck”.

For some people it could be having the VA help with things that will bring revenue into the company.

That could include:

  • Helping with marketing.
  • Finalizing an informational product that you will sell.
  • Doing customer service tasks.
  • Adding items to an online shopping cart so customers can purchase more from you.

For others it’s freeing up time so THEY can make more money for the company.

Those tasks are usually admin related and include:

  • Research
  • Scheduling appointments
  • Bookkeeping
  • Phone calls
  • Emails
  • Formatting documents
  • Data entry

Whatever it is that you decide to delegate to a VA be sure and let us know if we can help you find the right VA that will give you the best bang for your buck.

 

Every business owner knows that decisions affecting your business have to be made pretty much every day.  There are easy decisions, and then there are those harder decisions that show up and create sleepless nights, stressful days and self doubt.  These are usually the decisions that are necessary to keep your business moving in the right direction.

For many business owners,  the biggest challenge isn’t making the right decision, it is doing or implementing it.  I love the quote by Tony Robbins, “ A real decision is measured by the fact that you have taken a new action. If there in no action then you haven’t truly decided”.

Think about how much time is wasted or lost making decisions that don’t ever come to fruition.

So, what are the main causes of decisions not being implemented?

  • Lack of Time?
  • Lack of Resources?
  • Lack of Motivation?
  • Lack of Finances?

Every business is different and every person handles decision-making differently. If you’re finding that more decisions are being made than are getting done, it’s time to pause, reflect, reorganize, and re-evaluate your processes  your resources and your time-management skills.

Let me know if you struggle with getting your business decisions moving from an idea to an action.

It’s our pleasure to introduce you to Marissa Levin.  We love having Marissa as a client of Assistant Match and we encourage you to connect with Marissa on her website or through social media if you would like to learn more about her business services.

1. What is the name of your business?
I actually have two businesses:

  • -Information Experts
  • Successful Culture

2. Where are you located?

I am located in Reston, VA

3.Describe your business and what you do:

Information Experts is the leader in integrated strategic communications, online learning, and human capital services.
Mission: To help our clients achieve their strategic objectives through the creation of compelling, transformative, and highly efficient communications and online learning solutions.
Values: Efficient. Reliable. Business-Focused. Solutions-Focused. Innovative. Committed to Responsible Flexibility.
Information Experts is an award-winning strategic communications and education firm. Our core areas of expertise include instructional design/elearning, strategic communications, human capital, and marketing communications & outreach.
We work with government agencies across all sectors, including civilian, defense, and intelligence. We also support numerous vertical markets in the commercial sector. We have won more than 90 awards for our creativity and leadership.

Successful Culture is the leading authority on building extraordinary organizational cultures to attract and keep extraordinary people.

Mission: To help every small business owner build high-growth, people-centric organizational cultures through CEO-to-CEO strategic consulting, enabling all employees and organizations to fulfill their potential.

Values: Integrity. Authenticity. Accountability. Connection. Experience. Transformation. Growth.

4. How has working with a virtual assistant helped you overcome daily challenges associated with being a business owner?

My virtual assistant is an expert with my email marketing tool, which is an absolutely essential part of my growth strategy.  It would take me 4 times as long to do what she does, and I would do a poor job. I dislike this type of work, and she loves it. A CEO needs to evaluate what they don’t like and what they are not good at, and delegate it to someone who loves that work, so that they are then free to do what a CEO does best, which is executing on their strategy and vision.

5. What advice would you give to anyone thinking about working with a virtual assistant?

Call Assistant Match!  If they need further convincing, they should draw a quadrant with these titles on the boxes:   1: Love/Good at it;  2: Love/Not good at it  3: Don’t like/good at it 4: Don’t like/not good at it. Anything not in Box #1 should be delegated/outsourced to an expert. Skip the entry-level route and go right to the expert for dependable results, lower stress, and a strong ROI.

6. How do you market your business and which methods have proven most successful?

Word of mouth, face-to-face networking, outreach through my blog

7. What do you enjoying doing when you are not working?
Working out, spending time with my family, reading, going to concerts

8. What is your Business Website URLs:

www.informationexperts.com

www.successfulculture.com

9.  What is your Business Facebook Page URL

www.facebook.com/InformationExperts

10. What is your Twitter username?
@marissalevin

Is your life centered around family, work, and play (FWP), not necessarily in that order?

I am pretty sure the common denominator to ensuring a balanced life is TIME.  Spending quality time with your family, putting in enough hours at work, and having some downtime to enjoy the things in life that give you pleasure and lets you recharge your mental battery.

Many of us struggle with balancing what I will call the FWP cycle.  Work is required to earn enough money to take care of our families, and a discretionary fund is needed to pay for our “play” time, so most of us put more emphasis on the work part of our lives.   I have asked many business owners (both men and women) what an ideal day would look like to them and the universal answer seems to be having more TIME. As we get older, we realize how fast TIME goes by and there is no slowing it down.

So, how do you overcome that lack of TIME to balance FWP?  As a business owner, it is important to constantly be aware of your efforts.  Are you dedicating your time wisely or are you wasting valuable time doing things that may not be generating revenue, building business relationships, or are even within your area of expertise?  Think strategically when you are worried about managing your time.  Do not waste precious time doing the things that can be outsourced.  This quote by Jack Canfield is very relevant, “When you are able to maximize your potential by focusing on your core genius, you become more productive and effective”.

ACTION ITEM: Record every single task, project or activity you do for one week, noting which line items are income producers, core genius or something that was a time waster and should have been outsourced.
Share your list in our comments and let’s talk strategy and outcomes.

Have you ever heard the quote, “you can’t reach for anything new if your hands are still full of yesterday’s junk”, by Louise Smith? Those words resonate with me because I have witnessed many business owner’s frustration when they feel like their business is moving in slow motion or even worse, that it is in gear but not moving forward.

Being involved in all aspects of your business can definitely be important to you, but trying to do everything does not always allow productivity to happen on a daily, weekly or even monthly basis. I usually ask the frustrated business owners that I meet to tell me how much time they spend on business development opportunities. The overwhelming response is very little, because they are too busy, marketing the business, doing the daily administrative tasks, handling the accounting and responding to customers. With only 24 hours in a day and hopefully 6-8 hours of sleep and a few hours of personal or family commitments there isn’t usually much time left over for developing the business which is critical to success.

So, how do you get out of the time-crunch of “having your hands full”?

Ask yourself these questions:
1. How many hours are you spending on activities that are not generating revenue?

2. What is your time worth?

Once you have answered those 2 questions it may be easy to justify hiring a virtual assistant to help you with some of the tasks that are swallowing up the hours in your day.

Some of the earliest adopters of virtual assistants were speakers and authors, business coaches, real estate professionals, and entrepreneurs just starting their businesses. Those groups of people still work with VAs, but today industry seems to matter less. Virtual assistants are very popular with entrepreneurs and small business owners across many sectors.

At Assistant Match, we have clients ranging from bestselling authors to doctors to IT companies to consulting firms to non profits. We have provided virtual assistants to manufacturing companies as well as dog walkers.

Regardless of industry, most people who work with a VA have a few things in common.

  1. They need additional help in their business but do not need a full time employee.
  2. They are comfortable with the idea that they may never meet their assistant face to face.
  3. They are more interested in results than the traditional way of structuring a work team.

It’s wonderful when someone comes to a virtual assistant fully comfortable with the 3 points above. That isn’t always the case, so don’t hesitate to have the conversation that will help flesh those out. Some clients love a VA who can help educate them on how to work together and how s/he can best be of service.

Working with a virtual assistant or a virtual team of assistants can be a win/win for both the business owner, who can outsource specific tasks and increase their own productivity, and the professional virtual assistant who has the expertise and time to do exactly what you need help with.