Author Archives: Assistant Match

Being a business owner means you are working for yourself and that you usually can be flexible enough to schedule your day around your most effective times.  So, if you feel like your days seem out of whack take a look to see if you are really working during the best hours for you.

Is your concentration better in the mornings?  If yes, than use that time to work on projects that require concentration. If you know you will be interrupted at certain times, use those times to complete low concentration or quick tasks.

Are you a night owl?  Then utilize the quietness of the night to answer emails, write proposals, work on stuff that needs your undivided attention.

If you mostly work out of a home office, don’t forget to consider your household activities when scheduling your day. What’s the normal routine? Does the gardener come every Thursday morning with loud blowers or edgers? Do you have kids coming home mid afternoon and needing your attention?  Map out the hours on a calendar that you can be most productive and see how your productivity changes.

If you still don’t see a change, then it may be time to work with a virtual assistant to help you tackle some of the work that isn’t getting done.

 

International speaker, author, trainer, and advisor,  Alex Theis has agreed to be a guest on the Assistant Match blog.  This month he is providing us with information to help give awesome presentations.

No matter what you do for a living, there inevitably will come a time when you need to prepare a presentation. You may need to sell your idea to a boss, present your business to a potential client, or give an amazing keynote speech. So how can you make sure you’re prepared to crush it?

Here is a simple, powerful formula I use to create memorable presentations with confidence.

1. Know your audience. What are they looking to walk away with? What are their pain points, desires, and expectations? If you don’t know, ask someone who does. Knowing your audience well makes preparing a presentation so much easier.

2. Educate and entertain. When people learn something new, a powerful brain chemical called dopamine kicks in, making them excited to take action. In addition, an entertained audience learns and retains more, which will make you memorable. So inject humor, entertaining stories and anecdotes, and your enthusiasm into your presentation.

3. Be yourself. No one else can be you. Your audience is listening to you. Step into your greatness and be your best you. Relax, remember to smile, and have a little fun.

4. Use stories create empathy. Empathy is the greatest force in marketing. Nothing creates it more than a great story that your audience can relate to. The old adage will never change: facts tell, stories sell. Stories can be personal, third party, or anecdotal. A presentation without a story is like a dog without a bone.

5. Provide a call to action. This is a very common mistake I see presenters make. No call to action or a very weak one. People gravitate to strength. Be strong. Tell your audience what action you want them to take. This is essential!

Follow these five easy keys next time you need to give an awesome presentation and you will love the results.

Alex Theis is a speaker, best-selling author, podcaster, and leading expert on customer and client retention. His internationally-downloaded podcast, Limitless, can be heard on iTunes, Stitcher, and PodcastLimitless.com.

Goal setting is an important step in your business success. But sometimes our best intentions to accomplish a goal is met with interference, or lack of planning.

Now is a great time to set attainable goals to kick start the New Year. Short-term goals can be just as important as long term goals. Accomplishing goals gives you immediate gratification and will help you maintain motivation with future goal setting.

Here are a few easy goals you can implement, or you can choose your own. Just make sure you write them down, put them on your electronic notes or calendar and/or tell someone about them, who will hold you accountable.

  1. Clean out your email inbox or computer desktop – start off the year with less digital clutter. It will help you feel much more organized!
  2. Set your daily schedule – what time you will get up every day and what time you will try and go to bed.
  3. Reconnect with your clients -drop them an email, or pick up the phone to call them. Don’t try and sell them anything, just call to say hello and see how they are doing.
  4. Invest in new technology -decide if upgrading software or hardware, is beneficial to your business success. Figure out if newer technology can save you time, or allow you to work faster.
  5. Delegate work -determine if your budget allows you to hire someone that can help you and your business. Figure out the tasks you would love to delegate and see if hiring someone makes financial sense. A virtual assistant can be hired on a project or as-needed basis. It may be great to have someone to outsource work to in 2018.

See our blog post – Tips to Clean Up Your Digital Clutter

 

We are thrilled to have international speaker, author, trainer, and advisor,  Alex Theis be our guest on the Assistant Match blog, and provide us with information about tapping into the power of referrals.

Whether you’re the CEO of a big company, a home-based business owner, or anything in between, referrals can be an untapped goldmine. Are you tapping into the power of referrals? Here’s five reasons why they are absolutely magical.

1. Referrals buy quicker. Word of mouth is the most trusted form of advertising in the world, so the buying decision requires less research. Referrals ask fewer questions and take less of your time.

2. Referrals negotiate less and rarely complain. That key concept – trust. Referrals have built in trust of you and your product. Their mind is already down the road of being satisfied even before they buy.

3. Referrals buy more and buy more often. People want to buy services and products from businesses they believe in. Because the trust of the referrer has been transferred to them, their average sale is higher and they buy with more frequency. Think Amazon…

4. Referrals cost you virtually nothing. Utilizing the power of your already happy customers and clients, you can compress the time it takes to buy. This means very little marketing dollars are spent and big time ROI.

5. Referrals are more likely to refer others. They were referred, so they tend to follow the same pattern. When we find a good thing, packed with value, we love to share it with others.

How can you tap into this virtual goldmine? Ask your happy customers and clients for referrals. Create a program to incentivize referrals. Reward those who have already referred business to you. Get creative and watch your business grow!

Alex Theis is a speaker, best-selling author, podcaster, and leading expert on customer and client retention. His internationally-downloaded podcast, Limitless, can be heard on iTunes, Stitcher, and PodcastLimitless.com.

There is a lot of information being pushed out online, and getting your message read is not always the easiest thing to do.

Here are 5 tips to help you stand out from your competition online:

1. Identify your customers pain points and explain how you can help solve them.

2. Keep it simple – blogging and social media marketing doesn’t have to be difficult. Keep it simple, focused and streamlined.  Make sure you stay in your professional lane.

3. Focus on quality  vs. quantity.  If you only have time to blog once a month, than make sure that blog post adds value to those reading it.  Same goes for social media.  Stuffing your platforms with content is never a good idea unless that content is relevant to your audience and provides useful information.

4. Collaborate with like-minded professionals. This is a great way to extend your brand and meet amazing folks who are on similar business journeys.

5. Be responsive.  If a comment or question is made on your blog or posted on your social media be sure to respond. It shows that you are invested and engaged with your community.

While the dog  days of summer brings warmer weather, backyard barbecues, and additional time with family, your business shouldn’t take a vacation.

Here are three tips to help keep your business moving forward through the remainder of the summer months.

 

1. Stay Visible

Schedule social media posts, newsletters, and even emails to go out throughout the summer months to make sure your business and your services stay top of mind to your customers.  Outsource these tasks to a virtual marketing assistant who, with a little direction, can do all the work and monitor your online presence.

2. Start a project

If you are staying put, this is a great time to upgrade your website, brainstorm new ideas or revisit old ones with your team.  With a little extra bandwidth in your schedule you can focus your energy on continued education. Take an online course, or volunteer some time with a local organization.

3. Reinvent yourself

While your clients are away, take this time to work on you.  Join a gym, get a walking or bike riding program in place.  Change your sleep patterns to get up earlier during the week.  By taking care of YOURSELF you will be better equipped to take care of your business and your clients for the remainder of the year and beyond..

 

We all have bad days, when things just don’t go right, or a meeting goes sideways and really throws off our mojo.  It can make you not want to be social and cause a detrimental impact on your ability to do business.

So, how do you get out of the “funk” of a bad day so the rest of your week isn’t shot?

1. Stay positive.
The saying “a bad day doesn’t mean you have a bad life” really puts things into perspective.

Procrastination happens the most when we are in a bad mood, and productivity happens when we are happy.  So work hard on your mood and staying positive as it really will have an effect on the outcome of your day.

2. Set up a self-rewarding system to keep you motivated.

Rewards are responsible for three-quarters of why you do things.  A self-reward can be as simple as a coffee break or going to the gym, to something larger like going out to dinner, or a weekend getaway.  It is important that you recognize the progress you make daily and celebrate it.  A reward will also help your mood, which in turn will keep you positive and productive.

3. Have a peer group available to you.

Friend therapy or co-worker therapy is so beneficial to keeping you on track and keeping things real. A happy, productive you, will attract great friendships. Remember, the groups you associate with often determine the type of person you become. Business networking groups can broaden your connections and provide you with people you can bounce business ideas off of.  Friends who makes you laugh or you can commiserate with can help alter your bad mood and keep your day on track.

These are simple steps that really can make a difference in your life and in your business.  Here’s to more good days ahead!

We are part of a very mobile world.  Everyone (or almost everyone) goes about their day holding, interacting with, or doing business on a smart phone, tablet, or even on the newest smartphone-tablet hybrid called a phablet.

I imagine some of you are reading this blog post on a mobile device, while others are reading it on a  desktop or laptop computer.  All of these technologies are relevant, but mobile seems to be the technology of choice for many.

The benefit of mobile technology is that it allows us to do some things much faster and less expensive than before.  Here are just a few examples of how mobile technology has changed the way we do business.

  1. Online calendars: Moving away from a paper calendar may be difficult for some, but online calendars have benefits a paper calendar cannot offer. Online calendars can be shared with your clients or team members and accessed anywhere you have a wifi or data connection. They allow you to sync both personal and business schedules to your Outlook,  and you can set appointments that require RSVP’s. Most of them are also free.
  2. Online banking: Banking online offers convenience to a busy business owner. You can do your banking any time of the day or night, and banking can be done anywhere that you have a secure internet connection.  Direct deposits, transferring of funds and bill paying can all be done from the comfort of your home or office 7 days a week, 365 days a year.
  3. Creating Videos: Gone are the days where you need to invest in a video camera and editing equipment. Videos can be created, edited and uploaded in a matter of minutes to websites or social media accounts.  Is the quality professional?  No, but with certain mobile-apps, a video taken on a mobile device can be edited in such a way that it appears professional.

These are just a few ways mobile technology has given us a faster way to work.  What are some of the ways mobile technology has helped you with your business tasks?

 

 

Albert Einstein  once said, “life is like riding a bicycle. To keep your balance, you must keep moving”.  The key to keeping your business growing and prospering is forward motion. This is not always easy to do when there is so much going on in your day, week or month, but there are ways to overcome this challenge.

1. Set goals that are achievable. 

I suggest daily goals first, so that you feel a sense of accomplishment every day, and then set the goals that are more long term.  According to Thought Leader, Jesse Torres, entrepreneurs who know what they want and have set a course are more likely to accomplish their objectives.

2. Take the leap of faith

The saying “nothing ventured nothing gained” speaks volumes in the world of entrepreneurship.  Success is never guaranteed, but without leaping and trying new things, success will be very hard to achieve.

3. Never settle

If your business is doing well, great, but always ask yourself, “can it do better?”.  You should re-evaluate how your business is performing and make necessary adjustments based on feedback and results.

4. Improve your online presence and invest in visual marketing

Today it’s not enough to have an attractive and impressive website.  According to Business Consultant Sam Makad, creating appropriate marketing content involves a lot of creativity and it is necessary to rely on visual content to attract more visitors. Continually working on visual content is a very demanding task. It is important to change your mindset about spending money on visual designs and see it as a long term investment, as it is much more engaging and will attract a much higher number of visitors to your website.  You will also want to have a plan in place to share your visual content on multiple marketing channels as you never know where your customer may be searching.

5. Decide what you are willing to do

You need to be all in or all out as an entrepreneur. So take the time to figure out how much you can do alone, with help, or with a strategic partner.  If there is change to be made you have to be willing to make it, invest in it, and follow through on it.

 

 

 

 

While a lot of businesses are going ‘green’ and paperless, we still live in a world where paper exists, especially in business. And the problem with paper, is it tends to multiply. Or, at least it feels that way.
If you are a completely paperless business than bravo to you! It is not easy to become 100% paperless and you probably won’t need this advice, however, if you do still have paper piles taking over your desk, then keep reading.
Taking care of the paper piles, will require a mindset shift and daily discipline, as remember, paper tends to keep coming in even after you set yourself up with a organization system. Here are three steps to start the process of managing your paper piles.
Examine the piles:
Before you can organize paper you’ve have to narrow down what needs to be organized. That’s because a lot of the paper you have in your office right now doesn’t need to be there. It’s simple just clutter. When going through your paperwork, think about the following questions:
Will you refer to it again?
Is it available somewhere electronically?
Do you need to keep it for tax purposes?
Will it be worth your time and energy to file?

Organize :
Once you have eliminated the clutter, you will need to organize what is left into a system that works for you.
File boxes, tabbed folders and/or file cabinets are all good solutions. Get yourself a label maker and start creating clearly labeled folders. But again, only keep those papers that have been determined to be essential or necessary to store. Shred and recycle the rest.
Set up a daily routine
The key to organization is consistency. Every day that you receive mail or if other paper finds its way into your office, you need to deal with it. You need to make a decision of where it will go in your new organization system, or if it needs to be tossed, passed onto someone else or if you need to take action with it.
So much of the paper you receive is probably useless. You’ll never look at it again, you’ll never need to reference it, it doesn’t bring you joy, and it takes up a lot of room. So strive to go paperless as much as you possibly can, and then declutter and organize the rest. It will free you from the piles of paper that can overtake your workspace and distract you from other more important tasks in your day.