Tag Archives: alex theis

International speaker, author, trainer, and advisor,  Alex Theis has agreed to be a guest on the Assistant Match blog.  This month he is providing us with information to help give awesome presentations.

No matter what you do for a living, there inevitably will come a time when you need to prepare a presentation. You may need to sell your idea to a boss, present your business to a potential client, or give an amazing keynote speech. So how can you make sure you’re prepared to crush it?

Here is a simple, powerful formula I use to create memorable presentations with confidence.

1. Know your audience. What are they looking to walk away with? What are their pain points, desires, and expectations? If you don’t know, ask someone who does. Knowing your audience well makes preparing a presentation so much easier.

2. Educate and entertain. When people learn something new, a powerful brain chemical called dopamine kicks in, making them excited to take action. In addition, an entertained audience learns and retains more, which will make you memorable. So inject humor, entertaining stories and anecdotes, and your enthusiasm into your presentation.

3. Be yourself. No one else can be you. Your audience is listening to you. Step into your greatness and be your best you. Relax, remember to smile, and have a little fun.

4. Use stories create empathy. Empathy is the greatest force in marketing. Nothing creates it more than a great story that your audience can relate to. The old adage will never change: facts tell, stories sell. Stories can be personal, third party, or anecdotal. A presentation without a story is like a dog without a bone.

5. Provide a call to action. This is a very common mistake I see presenters make. No call to action or a very weak one. People gravitate to strength. Be strong. Tell your audience what action you want them to take. This is essential!

Follow these five easy keys next time you need to give an awesome presentation and you will love the results.

Alex Theis is a speaker, best-selling author, podcaster, and leading expert on customer and client retention. His internationally-downloaded podcast, Limitless, can be heard on iTunes, Stitcher, and PodcastLimitless.com.

We are thrilled to have international speaker, author, trainer, and advisor,  Alex Theis be our guest on the Assistant Match blog, and provide us with information about tapping into the power of referrals.

Whether you’re the CEO of a big company, a home-based business owner, or anything in between, referrals can be an untapped goldmine. Are you tapping into the power of referrals? Here’s five reasons why they are absolutely magical.

1. Referrals buy quicker. Word of mouth is the most trusted form of advertising in the world, so the buying decision requires less research. Referrals ask fewer questions and take less of your time.

2. Referrals negotiate less and rarely complain. That key concept – trust. Referrals have built in trust of you and your product. Their mind is already down the road of being satisfied even before they buy.

3. Referrals buy more and buy more often. People want to buy services and products from businesses they believe in. Because the trust of the referrer has been transferred to them, their average sale is higher and they buy with more frequency. Think Amazon…

4. Referrals cost you virtually nothing. Utilizing the power of your already happy customers and clients, you can compress the time it takes to buy. This means very little marketing dollars are spent and big time ROI.

5. Referrals are more likely to refer others. They were referred, so they tend to follow the same pattern. When we find a good thing, packed with value, we love to share it with others.

How can you tap into this virtual goldmine? Ask your happy customers and clients for referrals. Create a program to incentivize referrals. Reward those who have already referred business to you. Get creative and watch your business grow!

Alex Theis is a speaker, best-selling author, podcaster, and leading expert on customer and client retention. His internationally-downloaded podcast, Limitless, can be heard on iTunes, Stitcher, and PodcastLimitless.com.